Ambassador Cruise Line Cruises
Ambassador Cruise Line is a brand-new cruise line and is the first new British cruise line to be launched since 2010.
We are Ambassador. Britain's authentic no-fly cruise line offering affordable quality and the warmest welcome at sea. Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.
Discover the ships that define this cruise line - each offering its own blend of style, comfort, and adventure at sea.
Ambassador Cruise Line offers cruises to a variety of destinations, including the Norwegian Fjords, Iceland, the British Isles, Northern Europe, the Mediterranean, Canary Islands, Caribbean and selected worldwide itineraries, providing great-value cruise holidays to both popular ports and hidden gems.
Countries: 1
Norwegian Fjords Cruises
Sail through awe-inspiring scenery on a Norwegian Fjords cruise, surrounded by cascading waterfalls, towering mountains, and serene glacial waters.
Countries: 31
Caribbean Cruises
Set sail for paradise in the Caribbean, where turquoise waters, white-sand beaches and vibrant island cultures create the perfect escape.
Countries: 11
Northern Europe Cruises
Follow in the footsteps of the Vikings, discover stunning fjords and explore Northern Europe’s rich history, culture and vibrant cities.
Countries: 18
Mediterranean Cruises
Experience timeless history, sun-kissed coastlines and famous cuisine as you explore the Mediterranean’s iconic ports and enchanting islands.
Ports: 6
Canary Islands
Cruises to Canary Islands combine volcanic landscapes, year-round sunshine, dramatic coastlines and vibrant island culture in the Atlantic.
Ports: 16
Iceland
Shaped by fire and ice, cruises to Iceland showcase dramatic volcanoes, cascading waterfalls and rugged coastal landscapes.
Countries: 8
British Isles Cruises
Discover rugged island beauty, historic castles, and vibrant coastal towns on a United Kingdom cruise, exploring the rich heritage of the British Isles.
Ports: 44
Spain
From vibrant cities to golden beaches, cruises to Spain blend rich culture, architectural treasures and dazzling Mediterranean shores.
Ports: 20
Portugal
Historic ports, scenic river valleys and renowned wine regions make cruises to Portugal a captivating Atlantic escape.
Ports: 58
France
Cruises to France pair glamorous Riviera ports, historic cities, celebrated cuisine and picturesque coastlines with effortless elegance.
Cruise lines: 22
Ålesund
The coastal town of Ålesund is the commercial capital of the Møre og Romsdal district.
Cruise lines: 20
Olden
See the aqua blue ice of the Jostedal Glacier cascading down the stunning Oldedalen Valley, as you navigate the spindly fjords of Norway.
See what sets this cruise line apart, from signature onboard experiences to the service and value that keep guests coming back.
We believe that we have a responsibility to protect both our oceans and the breathtaking destinations we visit. We are committed to be among the most sustainable cruise lines in the industry.
Experience unforgettable adventures with our affordable quality sailings crafted with your comfort and convenience front of mind. Discover breathtaking destinations and fascinating cultures, delight in amazing entertainment and savour outstanding cuisine while enjoying the warmest welcome at sea.
Meet like-minded people and make long-lasting friendships. Whether you’re arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community. This is represented by the hands held in friendship.
Experience breathtaking destinations, amazing entertainment, outstanding cuisine, and no-fly convenience on our affordable quality sailings, where every guest enjoys the warmest welcome at sea. Because moments matter!
Experience the charm of an authentic and traditional cruise at a fantastically affordable price. At Ambassador, we believe exceptional quality should be within everyone's reach. Our sailings offer affordable quality, making it easier to indulge in the finer things in life, for less. This is represented by the plus symbol.
With robust health and safety standards, no-fly cruises financially protected by ABTOT, fly-cruise packages, including our Caribbean programme, protected by the CAA via ATOL, together with our membership of industry bodies ABTA and CLIA, you can relax in the knowledge that everything is taken care of from start to finish with peace of mind guaranteed.
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