People come to see illuminated floats of gigantic samurai figures paraded through the streets at night. Aomori's festival is one of Japan's largest, and is said to celebrate the euphoria of post-battle victory, and is thus encouraged to be noisier and livelier than you may have been exposed to in other Japanese festivals. Dancers, called heneto, run alongside the floats, dancing crazily, and you're encouraged to join in. Throughout the year you can enjoy delicious seafood from Aomori Bay, including Oma no Maguro (tuna of Oma), as well as delicious fruits and vegetables (particularly garlic). And come every summer, the town cuts loose to throw the decidedly wild Nebuta Matsuri festival, a frenzied, utterly unaccountable period when normal gets thrown to the wind.