It is also an important tourist destination. In fact, it has been featured as a model of paradise in several famous Hollywood films such as Club Paradise and Cocktail. Port Antonio was a sleepy coastal town until the 1880s, when Lorenzo Dow Baker, an American businessman, started the banana trade in Jamaica and promoted Port Antonio as a vacation spot for wealthy Americans. "Portie", as it is nicknamed, became a boom town. Even the movie star Errol Flynn was enamoured and ended up buying property here after his yacht washed ashore in 1946. Today it is still a major destination with plenty to do and see, from stunning scenery, creative arts and crafts, and cultural and historical sites.