It is a remote and exotic destination. With its deserted beaches, rustic hotels and unhurried pace, it attracts travellers looking for a laid-back vacation. The fertile island is the centre for the production of perfume essence from the ylang-ylang trees. The heady scent of their flowers gave Nosy Bé the name "Perfumed Isle." Other local products include sugar cane, coffee, vanilla and pepper; they are grown for export in large plantations. Hellville, the island’s main town and port, is situated in a sheltered bay. It is named after a former French governor, Admiral de Hell. The town features a few old colonial buildings, a busy market, some small boutiques and tourist shops along the busy main street. At the quayside, vendors display embroidered linens, wood carvings and straw articles. Trips into the lush countryside may include a ride up to Mt. Passot. At 950 feet (285 metres), this is the highest point on the island. The view from the top offers an extensive panorama of crater lakes nestled between verdant hills. Most visitors make the boat trip to Nosy Komba. The tiny island is known for its lemur reserve. These arboreal primates, with their large eyes, soft fur and long curling tails, have lived unharmed for centuries in the forest behind Ampangorina village. The lemurs are a popular tourist attraction and a profitable source of income to the small local community.